As a parent there is no greater gift in the world than the renewed sense of discovery and wonder given to us by our children. From the moment we first meet them, the world is changed and we begin to look toward a positive future and desire to create a place where they can maintain the innocence of childhood for as long as possible. We find that there are so many distractions that encourage children to engage in an adult world, rather than protecting the important development of their imaginations and their fundamental need to play. We want to create a space for them where they can simply bloom, in their own time and in their own natural way. This overwhelming sense of protection and love has fueled a passion to design a company with these same core values.

It became important to me to create something meaningful that encouraged the whimsical nature of children and honored them by putting first their comfort, safety and interests. To try to help create this space for them in some small way, and reach out to other families who wish the same for their children. Having children made me feel as though the desire to protect this time in their lives, when anything is possible and the imaginary world feels real, was a desire that could be shared between families of all backgrounds, locations or ideals. It was something that could bring people together by celebrating the most fundamental nature of our children; their innocence.