RVCA is a Costa Mesa, California-based clothing company owned by Billabong. The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is not a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Rvca'. The name resembles ρούχα (upper case: ΡΟὙΧΑ), pronounced. The RVCA logo is based on the two chevrons, the V & the A, representing the brands ethos "The Balance of Opposites" as stated by RVCA Founder PM Tenore.